America’s Best New Home Website Runs on Runway

Rowan Kelly
5 days ago
2 min read

Updated: 11 hours ago

Earlier this month, Runway won Best Website at the McSAM Awards, for the second time in two years, recognised as the gold standard in new home digital experience. The winning platform powers The Preserve in Frisco, Texas.

What it means to win a McSAM

The McSAM Awards, presented by the Dallas Builders Association, are among the most respected in the industry, setting the benchmark for excellence in homebuilding, design, marketing, and sales across North Texas, one of the most competitive new home markets in the United States. Every winner represents not just talent, but the vision and dedication required to shape communities and genuinely improve people’s lives.

For Runway, this recognition is particularly meaningful because it validates an approach built not around trend-chasing, but around deep functional innovation that genuinely serves buyers and builders alike. A McSAM win signals that your work doesn’t just meet the bar, it sets it.

“Each McSAM winner represents the very best in homebuilding, design, marketing, and sales across North Texas.”

The Preserve in Frisco: a platform built for complexity

The Preserve is no ordinary community website. Explore it and you’ll immediately notice the difference: a seamless, richly interactive experience that lets buyers explore available lots, browse home designs, view packages, and download live-generated brochures and stocklists, all in real time.

Behind the scenes, Runway powers everything. Ten builders managing their inventory, home designs, siting, packaging, architectural review, specifications, and pricing through a single platform. That’s a level of operational complexity that most technology simply can’t handle. Runway was built for exactly this.

From Australia to the world stage

Runway’s roots are in the Australian new homes market, where the platform was forged solving the unique complexities of master-planned communities, multi-builder estates, and high-volume land and housing sales. Those capabilities, covering inventory management, packaging, siting, architectural review, interactive maps, and homebuyer tools, were built to a standard that could only be tested at scale.

Now that same platform is winning at the highest level internationally. In 2024, Runway took home The Nationals Gold for Best Website, the premier recognition program for the new home industry across the entire United States. Earlier this month, the McSAM Best Website 2026 joined the shelf.

These wins are part of 13 industry awards Runway has received in the past 4 years, recognised across Best Website and Best Use of Technology at both national and regional level. A reflection that great digital experience isn’t just about aesthetics, it’s about what the platform enables.

“We built these capabilities for the Australian new homes market. They are now winning at the highest level internationally.”

The same platform, ready for your communities

What The Preserve in Frisco demonstrates isn’t a one-off bespoke build. It’s what Runway delivers as a platform, available right now for your communities, whatever their size or complexity. Whether you’re managing a single community or a multi-builder master-planned estate, the tools that just won Best Website in North Texas are at your disposal.

The question isn’t whether the technology exists to transform your buyers’ digital experience. It does. The question is when you’d like to see it for yourself.