Pipeline 3 Has Arrived

Allison Tomazin Announcements, Pipeline

Our vision for Pipeline is to create a one-stop gateway between property businesses, their partners and customers. This completes a three year project at switched-on, providing the groundwork for a rapid acceleration of property app releases.

The new updated version of Pipeline features:

  • New website property APIs
  • Portal Publishing
  • Gateway to PDFs, masterplans and sitings.

At Pipeline’s core is a relationship collaboration tool giving the publisher control over what data and functionality their partners can access. Pipeline eliminates the time spent manually shifting data and assets between systems.

  • Developers can share lot data with builders
  • Builders can share packages with developers
  • Developers can publish builder packages instantly on their website
  • Builders can launch our siting app on any lot in Pipeline
  • Live updates to developer lot and builder packages on Website Masterplans
  • Any property can be published to any property portal, including your website, realestate.com.au, domain.com.au and houseandland.com.au
  • Any enquires from your website or property portal is automatically loaded into your Runway – with the property selected
  • Customer portal access to property purchase, quotes, siting, appointments variations, documents, sales processes and much more.

Pipeline’s New Property Publishing and Lead Performance Dashboard


Pipeline’s new performance dashboard provides your Sales, Marketing and Home & Land teams with the live results from property marketing portals – including websites, landing pages and microsites.

You can view all your published properties and leads generated from each source for the first time, providing up-to-date intelligence on critical marketing expenditure, without the need to manually compile reports.

Using the latest Yellowfin dashboard designs, the new standard Pipeline dashboards allow you to drill into the performance of each portal.

You’re already connected

Pipeline is already connected to every Runway, so for all Runway clients the world of productivity and connectivity awaits. If you’d like a demonstration of this amazing technology, contact us on 1800 779 664.

Runway CRM Announces Integration with REA

We are very excited about the launch of our new lead integration tool with realestate.com.au...

Find out more...