Switched-on group was established in 1997 to develop custom software with a focus on integrating CRM, email marketing and website content management.
We commenced Runway in 1999 as a web application combining CRM, email marketing and website content management. At the time, there were no applications integrating these software capabilities.
We invested in our call centre in 2002 to provide application support, data cleaning and website enquiry response. To this day, our call centre is a pivotal service to many of our clients.
In 2005, we focused our software entirely on the property industry and embarked on a R&D effort to develop software that would revolutionise the sales, marketing and administration for home builders and developers.
In 2013, Runway commenced development of our next generation software – our S2 platform. This is a five year investment which will once again revolutionise productivity in the home builder and developer industry.
Today Switched-on Group works with the majority of the largest builders and developers in Australia.